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Ringtone Industry Cashes In With The Teen Market

Cha-Ching! The ringtone industry struck a popular cord among teenage cell phone owners. The ability to purchase a taste of their favorite song, tune or sound without having to shell out cash for the entire CD version is the number one motivating factor among this industry's largest market group - mainly defined by the ages of 13 to 24. This segment certainly isn't afraid to drop some money on a frequent basis to get the monophonic or polyphonic sound that makes their cell phone sound the coolest. From short jingles to song excerpts, the teenage population is continually updating their particular cell phone with the latest available ringtones.

According to RealityTVWorld.com, today~s teens are willing to substitute cell phone minutes for the latest ringtone. This behavior places this age group in the largest population of ringtone purchasers. Since over 40% of cell phone users fall into this group and have disposable income, the ringtone industry is making the most of this opportunity. The market is so large among this young population that, according to a study by Wireless World Forum, young people are spending eight times more on mobile phones than music. Currently, trends in the U.K. show that the ringtone market holds 10% of the total music market. This population's buying power is equally impressive in the United States where teenagers spend nearly as much on ringtones as on text messaging. The sale of ringtones worldwide adds up to $3.5 billion, according to IT Facts online (http://www.itfacts.biz).

The music industry isn't happy about this shift in sales; they'd prefer you to buy expensive CD rather than cheap ringtones. Publishers or songwriters aren't as affected since they still get a royalty; however, a lesser percentage. Some predictions for the mobile phone and ringtone industry are anticipating that mobile phone technology will dip even farther into the music industry. Many experts are watching mobile phone technology to shift into better marriages like iPods, which can hold more ringtones with longer versions and play with the clarity of a DVD.

While teenagers continue to enjoy downloading their favorite tunes off online sites or through their mobile phone, many ringtones are being handed out as freebees from their phone service. Neither do most teenagers mind exchanging their minutes for ringtones. Ringtones come in various sounds. Some sounds are full versions with or without tunes. Others are purely acoustic or synthesized versions of familiar tunes. A few are unique sounds all their own. Since only the latest technology mobile phones can handle the most recent ringtones, many teenagers are upgrading their phones to get this technology. If you want to know what the latest popular ringtones are among this group, you just have to check the top 10 music hits on the radio. However, remix sounds and original sounds are starting to make headway.

Most likely, the teen market will continue to dominate the ringtone industry for the next couple years until the younger age group (age 7 to 12) owns more cell phones. To check out and download the latest top hits, check out Jamster (www.jamster.co.uk), Xingtone (www.xingtone.com) or your cell phone service such as Verizon Ringtones (www.3gUpload.com).

Copyright 2005 Samuel Mitone. All rights reserved.

Samuel Mitone is the webmaster of Fever Ringtones, a premier resource for all the latest ringtones on the web.

Please Note: This information is listed here as it may be of interest to our visitors. We have no control over the accuracy or content of these external websites.

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